Yahoo!’s Right Media Exchange is launching new publisher controls that will expand real-time bidding (RTB) across the exchange, further powering the performance of Yahoo! Network Plus advertisers who can bid for impressions in real time and aggressively pursue their target audiences online.
As part of its seat on Right Media Exchange, Yahoo! Network Plus, an extended network of Yahoo! and partner sites, now offers expanded real-time bidding capabilities, giving advertisers even more access to an audience of 185 million people, or 86% of all U.S. Internet visitors. With RTB, advertisers can use their own data or data from trusted partners, in coordination with the premium inventory and data offered through Yahoo! Network Plus, to bid on an impression-by-impression basis and meet their marketing objectives.
RMX, an ad-serving platform with more than 300,000 buyers and sellers of online ad inventory, was the first exchange to offer real-time bidding. For moreRead More »from Yahoo! Expands Real-Time Bidding Capabilities for Advertisers