In our Ad of the Week, Netflix lets users scroll through a virtual vault of movies and offers a free one-month membership to get them started.
If it works, don’t fix it. Netflix has used billboard ads on Yahoo.com before, but the last one was a doozey. It featured a rotating rich media carousel loaded with movies and TV shows that users can scroll through and check out at their own pace. Plus, the ad throws in a free month-long trial membership to let users get to know Netflix and hopefully sign up for longer terms.
Netflix knows how to make the most out of our 970x250 expandable billboard format. Here’s how they used it this time around:Read More »from Netflix Offers a Carousel Full of Movies and Free Trial Memberships in Billboard Ad on Yahoo.com