New Yahoo! API gives advertisers and agencies more control over search retargeting
RetargetingThere are times as a digital advertiser when you have to choose between the performance of search and the impact of display advertising. Yahoo!’s search retargeting helps you get both performance and impact with technology that shows display ads to prospects who’ve searched for your products.
Yahoo! first launched search retargeting, which identifies users who’ve searched for keywords you’re bidding on and shows them a display ad, in 2009. This week, we’re launching a beta of a new search retargeting application programming interface (API) for large advertisers and search-engine marketing (SEM) agencies that will give them direct access to our search retargeting features---and give them the kind of control they already have over their search campaigns.Read More »from Search Retargeting Connects Searchers to Display Ads