Tablets are a “digital campfire”
SchatzbergerEditor’s Note: The Yahoo! Advertising Blog recently asked 10 agency leaders one question: “How will the tablet revolution change the advertising landscape and your business?” Here is the response from Richard Schatzberger, Chief Technology Experience Officer, Co Collective.
The tablet is more than just a new device in the ecosystem. First and foremost, it is changing the way people interact with content -- and each other.
PC stands for “personal computer.” It’s a very individual experience by nature. A phone is an acutely personal device, something you don’t pass around to multiple people. But the form of a tablet opens up a new type of social interaction in which people are willing to share their experiences. It becomes a digital campfire where people can gather physically and connect with content, utility and brands together by simply passing around the screen. Sharing something with a friend when they can see your smile is the ultimate “like” or “+1.”Read More »from The Tablet Revolution: Richard Schatzberger of Co Collective