Thinking big, promoting Oscar winners, and being too Type A for the hippie life
Editor's Note: Our "Meet a Media Planner" series gets up close and personal with the rising stars of the search and media planning world. Today we’re talking with Kiersten Timpe, a digital supervisor for OMD in New York City. During a fortuitous job fair in college, Kiersten landed a digital assistant position at Starcom MediaVest Group. Her passion for entertainment brands drew her to OMD a year-and-a-half later, and she now supervises digital strategies and media plans for Warner Bros. DVDs, digital downloads, and video games.
Yahoo! Ad Blog: What’s the most satisfying part of your job?
Kiersten Timpe: I’ve been really lucky to work on a brand that encourages people to think big and come up with interesting strategies and stories to get a message across. Although I have to use systems and Excel all the time, there’s a lot of creative thinking and problem solving that I find really rewarding.
YAB: What’s the most challenging part?
KT: I’ve worked on entertainment and technology accounts, which are both notoriously fast-paced and challenging. You can get briefed on a project Wednesday and everything can change on Friday. You need to be quick on your feet and able to create something you love and you’re proud of, but you have to be willing to drop it if strategy or direction changes. It took me a little while to get used to that, but it also keeps things interesting.Read More »from Meet a Media Planner: Kiersten Timpe of OMD