With more than 200 events covering everything from nerd digital culture to social-mobile's phenomenal growth, Advertising Week 2012 held Oct. 1-5 in New York City lived up to its self-proclaimed billing as an advertising happening that "transcends standard industry conferences."
It was indeed anything but standard. If you couldn't join the thousands of industry professionals who thronged the streets and venues around Times Square (aka "The Center of the World" in local travel lit), we'll help you catch up with some from our non-standard Advertising Week coverage.
- Yahoo! News and ABC News celebrated the first anniversary of their partnership with a party held at ABC Studios on Times Square. ABC's Katie Couric gives her take on working with Yahoo!
- Digital platforms enable a one-to-one conversation with consumers around tentpole events like the Olympics and elections, says Lori Hiltz, CEO of Havas Media North America.
- Yakob Faris, Chief Innovation Officer for MDC Partners and New York agency KBS+, sat down with us to share his views on the ad industry's future in this video released just before Advertising Week.
- Our day-one recap looks at emerging ad platforms for mobile-social; video advertising on second and third screens; and a mock memorial for the death of the advertising industry.
- Day two highlights included sessions on the rise of premium online content; insights and research on unlocking the power of mobile advertising; and how Chris Hardwick grew a thriving, powerful online community of nerds from a single podcast.
- Day three saw major sessions on how the PGA, NBA and Pepsi market to sports fans in the powerful millennial (ages 16-34) demographic, and how Yahoo! and Norton Symantec teamed up with CSI creator Anthony Zuiker to create the newly released groundbreaking digital movie "Cybergeddon."
That's our crash course in Advertising Week 2012---except for one final video below that collects opinions from conference-goers on the scene talking about the insights they'll take home with them from this year's event. For more info, check the official event site. See you at Advertising Week 2013!