Plus: 72K Super Bowl apps for Chevy; Chrysler's "Halftime in America" trips the buzz-o-meter; $800K for a Grammy ad, and more
6.8%: The expected growth in TV ad spend this year, according to forecasting company Magnaglobal and reported on Reuters. Leading the surge is cosmetics giant Estée Lauder, which plans a 65% hike in spend. We hope that these advertisers know that people multitask on wireless devices while watching the boob tube and will coordinate their TV and online campaigns accordingly.
725,000: The number of Chevy Game Time Apps downloaded in the weeks prior to the Super Bowl, according to an article in the New York Times. See our last point in the item above.
83%: The supposed lift in positive blogger buzz for Chrysler after its controversial "Halftime in America," according to Zeta Interactive, which monitors 200 million blogs. We like to think we might have had a little to do with that ourselves.
$800,000: The cost of a single 30-second spot during the Grammys, says the Hollywood Reporter. That's up from $621,000 last year.
106 million: The number of smartphones expected to be sold in the U.S. this year, up 44% over 2011, according to eMarketer. The same article also notes that 69% of males 18-34 studied had positive brand recall after seeing a mobile ad, while women the same age had just 46% positive recall.
80%: The percentage of Japanese people who reported viewing mobile video in December 2011, reports eMarketer. So it's official: Mobile video is—wait for it—big in Japan.
550: The number of employees that Ogilvy's new Social@Ogilvy social media unit will employ in 35 markets worldwide. Heading up the effort will be our old pal, John Bell.
#9: Where Yahoo! Labs Chief Strategy Officer and EVP, Prabhakar Raghavan stands on Dataquest's list of the top 20 Indian-born technologists. Congrats, sir!
—Michael Mattis
