Plus: Nike "just does it" with the NFL for $1.5B; mobile paid search to reach 25% of overall paid search this year; Nokia and Microsoft give $25M for "AppCampus," and more
8.1%: How much marketing budgets are expected to increase over the next 12 months, according to data from Duke University's Fuqua School of Business and reported by eMarketer. Marketing execs expect that the lion's share in that growth will be digital. We quote: "eMarketer estimates digital ad spending, including paid ads on the Internet as well as mobile search and display advertising, will rise 23.3% this year, while traditional budgets other than TV will remain largely stagnant." The article, which expresses hope for an approved economy, also notes that social media marketing spend will triple over the next five years. An earlier eMarketer report pegged the growth of mobile advertising alone at 80% in 2012.
$1.5 billion: The reported amount of cash that Nike is to pay the National Football League to switch from Reebok, according to an article in AdAge. The agreement includes five years of Nike product placement on the NFL gridiron. That's a TD for the NFL and at least a two-point conversion for Nike.
25%: The percentage of paid-search clicks that mobile will contribute to the overall paid search universe—by the end of the year. That's more than double over last year. That, dear reader, is big news for the small screen. This according to MediaPost.
31%: The alleged percentage of the 1.8 billion impressions purchased that don't impress anyone but "bots," according to an article in PaidContent. How much of your ad dollars go to waste?
$25 million: How much Nokia and Microsoft are ponying up to fund "AppCampus." You've no doubt heard the now-irritating sing-song tagline "there's an app for that." Now, with AppCampus, there's a university for that app. It's a new program for teaching app development just getting underway at Aalto University in (where else?) Finland.
15: The number of minutes it will take you to get acquainted with freelance ad producer John Benet and his work in this interesting on-the-scene video from Shanghai. It's 15 minutes well spent for anyone who somehow landed in, and has spent an lifetime doing, this crazy, wonderful biz.
87%: The percentage of iPhone 4S users who speak to Siri and listen to the dulcet tones of her advice each month, according to a survey by Parks Associates and reported by Search Engine Land. Of those, 26% said that they use Siri to send email daily.
1.8 minutes: The drop in average minutes per user on Google+ between November 2011 and January 2012, from 5.1 minutes to 3.3 minutes, according to comScore and reported by eMarketer. Brands are investing; but, wonders eMarketer, will they see ROI?
-- Michael Mattis