Plus: 7.5 million prepubescent Facebook users; Yahoo! sites reach 50% of the world's online users; text messaging reaches a "natural plateau"
spacey-cell-pic132 million: The number of active, registered domain names worldwide, according to DomainTools. Seemingly infinite: the amount of ire the Internet Corporation for Assigned Names and Numbers (ICANN) has gotten over its controversial decision to allow ".anything" domains, including from its own founding chair, Esther Dyson.
7.5 million: Approximate number of Facebook users under the age of 13. Greg Sterling of Screenwerk wonders how long it will be before FB cracks down so the Feds won't have to.
50%: The share of the global online audience that visit Yahoo! sites---nearly 675 million people. In July, Yahoo! media properties held the top spot in 11 online categories, including news, sports, finance and entertainment.
44%: The percentage of customers who prefer customer services via email, even though only 33% find the medium "satisfactory," according to a survey by eConsultancy.
41.5: The number of text messages that a typical American adult sent or received per day in 2011, according to a Pew Internet study---precisely the same number as in 2010. The study's author says this indicates that people have reached a "natural plateau in terms of how much they're willing to text," and not that the market is saturated.
35%: The percentage of respondents to a Kantar Media study who said that Twitter feeds influenced their purchase decisions. Only 23.5% had the same thing to say about Facebook.
20%: The share of global searches on Yahoo! that comes from mobile users. In some regions, such as Indonesia, 80% of all searches on Yahoo come from mobile. Shashi Seth, the company's senior vice president of search products, tells MediaPost that mobile search is a growth area at Yahoo!
6.9%: Video's share of the U.S. online ad market this year.
Even-Steven: The equal time mobile now shares with print newspapers and magazines.
Fewer: The number of emails you'll get from Facebook every time someone pokes, pings, zings, fans, likes or unlikes you, etc. Facebook sent that message in an email last week, because users were complaining about too many emails.
-- Michael Mattis & Bob Pickard
(Image courtesy gcbb via Flickr, CC 2.0)
Posted by pickard