Rich media powers a space-themed, full-page takeover that lets viewers explore the RAV4 as it floats in orbit
Toyota takes its tagline "Let's go places" to new heights in an interactive space-themed ad on yahoo.com that introduces its new-generation CUV (crossover utility vehicle). The highlight is a full-page takeover that launches the RAV4 into simulated space where it hovers weightlessly and allows the viewer to move it around and check it out from every angle.
The frequency-capped auto intro shows the new RAV4 soaring across the screen, fire blazing from its tail, before setting down in the 300x250 east unit. The 635x100 mid-page unit supplements the experience with a RAV4 view from the opposite angle.
“Click to Expand” initiates the countdown. The RAV4 peels out of the east unit and zooms upward into space as the live-page content quakes and collapses around it.
With the vehicle in orbit, the user can now flip it around to explore features including alloy wheels, blind-spot monitor, adjustable power liftgate, backup camera, and of course, the moonroof. No space car should be without it.
The Toyota RAV4 takeover puts the user in mission control to fully explore this next-gen crossover.
---Thomas T. Lady