Rich custom page takeover is a magical mystery tour filled with videos, galleries, a special 360-degree car viewer, and that purple haze that draws users in.
Toyota’s interactive ad for its “radically new” 2013 Avalon is pretty radical itself. No sooner does the user pull up to Yahoo!’s homepage than mysterious, multi-hued vapors seep out of the page, waft across the canvas, and turn into an Avalon within the 300x250 unit on the right. Pass your mouse over the ad, and vapors start churning to catch your attention and draw you in.
“Click to Reveal” does much more than that. Purple plumes whisk away the live page content and turn the homepage into an Avalon showcase.
The arrows on either side let you view the Avalon from every angle, and holding and dragging your mouse from one arrow to the other spins the Avalon with graceful digital torque.
A quartet of NetStream videos and a photo gallery show off Toyota’s “technology that simplifies rather than complicates” while you relish the “rewarding sound of a perfect down shift.” Click on “Experience It,” and you’re chauffeured over to Toyota’s official Avalon digital showroom.
Toyota’s tagline of “technology with a purpose and adaptable design” describe both the Avalon and Yahoo!’s rich media. This custom takeover makes the Avalon and Yahoo! places you want to spend some time.
Click here to perfect your inspiration.
---Thomas T. Lady
