Neeson's retired CIA operative kicks rears and take numbers in new "Taken" sequel, and viewers can jump into the fray with this social video pushdown on Yahoo! Movies
In 2008's "Taken," Liam Neeson starred as Bryan Mills, a retired CIA operative whose estranged daughter (Maggie Grace from "Lost") is kidnapped during a trip to Paris and sold into prostitution. In the recently released sequel "Taken 2," Mills again has to call on his "very particular set of skills" to get her back from the father of the first film's villain, who's determined to wreak revenge on Mills and his family.
Twentieth Century Fox has accordingly wreaked rich media magic with a Yahoo! Movies custom pushdown that introduces viewers to array of fun interactive features exploring "Taken 2."
Split into two ad units, the 300x250 pane on the right plays a teaser of the film. The 970x65 north banner, meanwhile, has an expand button that pushes it down to a 415-pixel-tall screening room with an expanded trailer and a slew of social interactions.
Take the "CIA Challenge" to compare your skill set to Mills', test your creative weaponry with the meme generator, and give a gander at the "Taken 2" blog for, among other things, a hilarious "Ellen" video spoof and Neeson's take on the Dos Equis "Most Interesting Man in the World" ads. A get-tickets link as well as buttons taking you to the "Taken 2" YouTube channel, Twitter feed, and Facebook page round out the screening room experience.
The "Taken 2" social video pushdown provides a terrific example of interactive advertising you can only find on Yahoo!'s digital canvas.
Click here if you want Bryan Mills to find you.
---Thomas T. Lady
