AT&T's gallery is an online winter wonderland that showed off featured smartphones in a beautiful snow globe
Did you bolt straight for the stores on Thanksgiving night seconds after inhaling your last bite of pumpkin pie? Did you drag yourself out of bed before sun-up on Black Friday to land department-store bargains? Another option would have been to stay at home and whittle down your gift list by shopping at AT&T Wireless' Cyber Monday smartphone ad on Yahoo!'s homepage.
The AT&T Wireless custom overlay promoted a one-day sale on Cyber Monday (Nov. 26) that let users browse through a gallery of featured smartphones, with links to a gift center and an accessories page.
The auto intro, capped at once per day per user, presented a striking giant snow globe filled with a quartet of smartphones, each on sale for 99 cents (!) with free shipping.
From there, the ad divides into a 970x60 north unit and a 300x250 right-hand unit with an expand button. Hit the "expand" button and watch the homepage blossom into a 1280x1024 snow globe containing a gallery of smartphones.
Navigation arrows let you advance through the gallery at your own pace, while links to accessories and the gift center rest comfortably in the powder.
AT&T's Cyber Monday winter wonderland overlay let the user interact with a virtual catalog at their own pace, the let them choose between returning to the live-page content or heading over to the AT&T gift center to take advantage of the amazing deal.
Click here to see AT&T's Cyber Monday merry deal for phones under $1. It pays to check our homepage!
---Thomas T. Lady