Custom pushdown on Yahoo! Sports dares travelers to book with Southwest ... or go flying
Other airlines hit you with bag fees. Southwest Airlines challenges you to dodge them. Watch what happens when flyers take this Business Travel Challenge in a custom pushdown on the Sports homepage.
Those twin graphic units in Southwest's signature amber are impossible to miss on the digital landing tarmac of Yahoo! Sports. Suitcases swing like sledgehammers in the 300x250 right pane in a bag-fee barrage. The 950x55 north banner, meanwhile, declares that Travelers Win with Bags Fly Free and invites you to watch those who take the challenge.
When the prospective passenger accepts the invitation with a click on the Southwest-orange "Watch the Difference" button, the banner pushes down an additional 200 pixels to show video footage of those who let their bags fly free…and those who don't.
After watching the hilarious results of baggy turbulence, stay in the air a bit longer to play with the camera angles. A handy Book Now link leads you in a Southwester-ly direction.
Southwest's custom Business Travel Challenge takeover lets travelers interact with the ad on their own flight time so they can see that baggage fees are simply not good no matter how you look at it.
Click here to let your bags fly free.
---Thomas T. Lady