New model combines features of phones and tablets, and interactive ad tells the story with cool tutorials and social links
"Phone? Tablet? Best of both." So goes the tagline for the hottest new "phablet" (smartphone-tablet hybrid), the Samsung Galaxy Note II. For a flashy online introduction, Samsung teamed up with Yahoo! to style a slick piece of rich media for the equally slick stylus-powered device on the Yahoo! home page.
Once you click on the user-initiated custom overlay, it's on---the whole page of content before you falls backwards to show two video tutorials extolling the features of the Galaxy Note II. Click again, and you're whisked off to a Facebook page that offers the opportunity to buy your phablet.
Here's a closer look. It starts as an innocuous-looking 300x250 animated ad on the right. However, click "Expand" and behold the toppling of the live page content to reveal the hidden Galaxy within a 970x595 overlay. Here the user can watch two 550x310 embedded NetStream videos that flex this phablet's muscles.
The first video highlights the apps designed for the Galaxy Note II's S Pen stylus, such as Popup Note (double-tap any screen to jot down a quick note), Photo Note, and Idea Sketch. The second video, meanwhile, shows off the heavy Galactic lifting that lets the Note II deliver entertainment seamlessly, such as the quad core processor and built-in gyroscope, as well as the S Pen's ability to preview frames on a video timeline.
The Samsung Galaxy Note II custom overlay makes truly "Note-worthy" use of Yahoo!'s digital canvas. It grants the user the option of interacting with and exploring the Galaxy and learning just enough before clicking "Get it now."
Click here to get your S Pen on.
---Thomas T. Lady