Users can check out the 2013 Pathfinder from many angles and drill down for more info on new features, too
Wouldn't it be cool if you could interact with an advertised product within the ad from literally every angle? Nissan read your thoughts and granted your wish with a fully immersive, user-initiated custom expandable ad running front and center on the Yahoo.com homepage to herald the arrival of its all-new Pathfinder SUV.
The introduction to the ad, which is frequency-capped at once per day per user, highlights the Pathfinder's best-in-class towing with a transparent overlay that shows it towing a motorboat across the live-page content before pulling over and parking in the 300x250 unit on the right. Hitting "Click to Expand" marries that unit with both the 965x60 north unit and the 1280 x1024 wallpaper to create an interactive showroom that shows off the new SUV from many angles and calls out key features.
Here the user can toggle the Pathfinder 360 degrees for no less than 7 different viewing angles. Each angle includes a quartet of mouse-over hotspots placed along the navy sheen that spell out what makes the Pathfinder a pathfinder in the SUV market (e.g. features like class-exclusive around view monitor, best-in-class passenger roominess, etc.).
Each hotspot is supplemented with a 30-second video parked in the upper right as a 200x130 inset that expands to 580x355 when played.
The Nissan Pathfinder custom expandable uses best-in-class rich media to let the user interact with and explore a best-in-class, next-gen SUV.
Click here for innovation that excites.
---Thomas T. Lady
