Play Fruit Ninjas while checking sports news? Expandable ad demos flexibility and personalization of Windows 8.
Windows 8, the newest version of Microsoft’s venerable operating system, puts a premium on flexibility and personalization by letting users pin and unpin application “tiles” on their start screens. Each tile is connected to a person/app/site/folder/playlist/whatever’s important to you, and you can swap tiles around to customize your onscreen experience. For instance, you could play Fruit Ninjas while keeping tabs on sports news, as Microsoft shows in a pair of expandable ad units with wallpaper that ran in the World Soccer section of Yahoo! Sports.
Entirely user controlled, the 300x250 east unit can be expanded to 500x250 while the 950x60 north banner can be pushed down to 950x250. Each experience offers a taste of the app friendliness of Windows 8, as demonstrated by the video of a user moving smoothly between apps for sports and Fruit Ninjas.
The live page content, meantime, is framed in branded 1280x1024 rich wallpaper which, like the expandable units, is linked to Micosoft’s “Meet Windows 8” site. There you can tap and swipe through all the nitty gritty about Windows 8, as well as Windows RT, its counterpart for lightweight PCs and tablets.
Windows 8 wants to help you multitask and multiplay the way you want to, and it makes that point quickly and clearly in this appealing dual custom expandable ad.
---Thomas T. Lady