Expandable ad is a rich-media rush that features a bright, funny video of “2 Broke Girls” star Kat Dennings
“Drink positive.” That’s the inspiring catchphrase that Lipton is using to launch a new tea made with fresh-pressed leaves. Its new interactive ad on Yahoo.com delivers that message with a light touch and a funny user-activated video starring Kat Dennings of TV’s “2 Broke Girls.” To spread its message far and wide, Lipton ran the ad across the desktop, smartphone, and tablet versions of Yahoo.com.
The inspiration begins with an animated 300x250 east unit featuring two young women sipping the new tea and feeling “surprisingly great.” Lipton’s famed yellow logo fills the unit with a “Click to Expand” button at the bottom.
Accepting the invitation expands the unit to a 770x500 embedded video. It shows Denning trying to break out of the doldrums with various activities that end in injury or embarrassment, until she finally discover Lipton’s new tea.
The Lipton expandable video ad is the best kind of rich media: non-intrusive, interactive, and fun.
---Thomas T. Lady