Summit Entertainment wraps up Twilight movie series with epic interactive ad featuring trailers, ticket booth, social links, and a contest
Talk about a grand exit. For the finale of the wildly popular Twilight movies, Summit Entertainment and Yahoo! took full advantage of the digital canvas on the Y! Movies Showtimes & Tickets page with a rich media experience that lets the user watch trailers, listen to music, find tickets, and enter for a chance to visit the vampire covens.
Here’s some back story for those not in the know: The last of the “Twilight” series of movies, based on the novels of the same name by Stephanie Meyer, has finally arrived at a multiplex near you in the darkly cloaked guise of “The Twilight Saga: Breaking Dawn – Part 2.” Adapted from the fourth and final novel, the movie sees Bella and Edward, with their baby daughter Renesmee, under attack by the vicious Volturi, who are convinced Renesmee represents a threat to the vampire race.
This interactive ad gives Twilight’s passionate fans plenty of special content and features to sink their teeth into. Here’s how it works.
The 300x250 right-side pane features social buttons and a “Get Tickets Now!” link that takes you to Fandango. The 970x65 north banner, however, is where the real magic happens.
Clicking the expand button pushes down the north banner into a 415-pixel-tall screening and social room, where users can interact at their own pace. You’ve got a plethora of social buttons, a Fandango-powered zip code box, four trailers to whet your blood-thirsty appetite, and excerpts from the soundtrack.
“Enter to Win” gives you a bat’s-eye view of the global vampire coven map. Each location corresponds with fans who’ve uploaded their photos via Facebook and offers chances to visit certain coven locations.
The Twilight custom expandable let viewers take a big bite of the movie without draining all the life out of it. Click here to start the adventure.
---Thomas T. Lady