Expandable rich media ad shows men how to “save face” with healthier products and grooming advice from a pro
“Are you torturing your face?” That’s the personal question that Dove asks men in an interactive dual expandable ad that ran during March Madness. If you’re like the guys in the ad’s videos who wash their mugs with hand soap, shave with cold water, and slap stinging cologne on their faces, the answer is yes.
No worries. The four videos in Dove’s ad share info on its new line of Men+Care products and tips from a grooming guru to help guys save face and say goodbye to nicks, rashes and dry skin.
The ad comes in two units: a 300x250 east unit and a 955x55 razor-thin north unit. Upon rollover, the east unit pushes out to 500 pixels wide while the north unit pushes down to a height of 240 pixels. Each unit offers access to the four face-care videos.
Each expanded unit features male grooming guru Allan Peterkin tutoring sore-faced dudes on how to make the phrase “clean shaven” come to life. Each video corresponds to one of the Men+Care products: facial wash, shaving gel, stingless post-shave balm, and a light, non-greasy lotion for general upkeep.
Dove’s dual video expandable is an impeccably groomed example of user-initiated rich media that’s entertaining as well as educational.
---Thomas T. Lady