What do consumers really want? It's hard to say. Earlier this week, we heard ace marketers on an Advertising Week panel complain that in survey after survey, consumers tell advertisers what they want to hear, not what they really think.
Wouldn't it be nice if we could know what people are really thinking? (Wait, didn't we see that turn creepy in an old "Twilight Zone" episode?)
Once again, Ad Land comes to the rescue. This week's cartoon shows how to avoid embarrassing situations by understanding the hidden meanings behind seemingly innocent comments. I, for one, will keep this in my wallet. You probably don't need it. Seriously, you're that sharp. You should write a book.
Check out David's guide after the jump.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.