Fish gotta swim, birds gotta fly, ad agency types gotta exaggerate. They exaggerate about billings, awards won, number of staffers, the closeness of their client relationships, anything and everything, says our David T. Jones. They can’t help it; it’s part of their DNA. David even coined a new word for the syndrome: “exadgerations,” short for advertising exaggerations.
This week’s Ad Land takes an incredibly brilliant, once-in-a-lifetime, Nobel-Prize-worthy look at some over-the-top exadgerations that David probably heard around his shop. Take a flying leap of faith over to view the full cartoon, and your life will be totally transformed in ways you couldn’t imagine.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.