What happens when holiday marketing campaigns trip all over each other? Opportunity!
Every year, marketers roll out their holiday campaigns earlier and earlier to get consumers all pumped up to start their holiday shopping earlier, too. It's the circle of life.
Still, seeing jack-o-lanterns in July is somewhat disorienting. But at this time of year, with holidays stacked up like 747s over JFK, the cacophony of clashing holiday campaigns can be downright overwhelming.
Thankfully, our resident doodler David T. Jones is an ace marketer made of sterner stuff. When he walks through a big department store stuffed with Halloween, Thanksgiving, Hanukkah and Christmas decorations, he doesn't see chaos---he sees opportunity.
Check out David's idea for the mother of all holiday campaigns after the jump.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.
