Think there’s pressure on the football players in Sunday’s Super Bowl? How about the advertisers? It’s their big game too. A 30-second spot now costs a record $ 4 million. Half the 110 million people who will watch the game say they tune in to see the ads. Like the athletes, advertisers can win big or fail spectacularly in this big-stakes game.
Instead of going all in, this week’s Ad Land offers some safer, less expensive ways to get your brand seen at the Super Bowl. Our David T. Jones has dreamed up options starting at just $20; for $250K you can go with a tactic that has real legs---or close to them. (You can also hear David’s views on Super Bowl advertising this Saturday on The BeanCast, a popular marketing podcast.)
Now go long and catch the whole cartoon after the jump!
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.