Why settle for plain old brand loyalty when you can upgrade to absurd?
Brand loyalty---every marketer covets it (gotta love those repeat sales), but how do they reach that promised land? Search the phrase, and you'll find lots of scholarly treatises breaking it down into big fancy words and tiny incomprehensible pieces.
Seriously, folks, doesn't our blind allegiance to a certain soft drink, cheesy puff or sports team spring from a strange brew of emotion, upbringing, familiarity and other random intangibles?
Maybe I'm not so alone in this sentiment. In this week's Ad Land cartoon, David T. Jones analyzes his personal obsessions with a few brands and comes up with drivers that would send marketing experts screaming into the night.
Check out the full cartoon after the jump.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter
