"Black Friday" began as advertiser lingo, and now everybody uses it. What will we lose next?
Everybody says they hate jargon, but every field has its own proprietary lingo that's jealously guarded by the insiders. Like a secret handshake, it helps identify who's in the club and who's outside it.
Advertising's no different, and in this week's Ad Land cartoon, our David T. Jones warns that outsiders are already appropriating ad jargon and making it mainstream. It began with "Black Friday." What's next?
Check out David's complete vision of a dire jargon-filled future after the jump. (The little pic at right is just a loss leader.)
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.
