Check out the agency creative guy in the cartoon on the right. Is he working hard, or hardly working? Ideating, or idling? Our resident Ad Land artiste David T. Jones would say that creative may look like he’s goofing off, but he’s really busting his hindquarters on the most important part of his job---dreaming up new ideas.
Still, like all the great ones, he sure makes it look easy. “People are least creative when they were fighting the clock,” said an article in “Fast Company” magazine, and this guy has certainly thrown in the towel. Good on him!
Sleepwalk your way past the jump to check out the full cartoon.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.