Sometimes the creative process can complicate the simplest client request
When given an assignment, no agency creative worth his or her salt is happy doing the bare minimum. No, they want to take it up a notch, add their own touch, strut their stuff, shake their tail feathers---which can take them on huge detours before finally delivering what the client wants, says our dauntless doodler, David T. Jones.
This week's Ad Land cartoon tells the tale of just such a creative tug-of-war, and it's inspired by an actual experience on a banner-ad project at David's agency.
Check out this real-life tale of costly creative collaboration after the jump.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.
