It takes a special kind of spy to serve both agency client and the consumer at the same time
Of all species of spies, the double agent has the toughest assignment---pretending to serve one government while actually serving another. Ad execs have to walk that fine line too, wholeheartedly serving a brand while serving its message to heard-it-all consumers. Okay, it's not like you're Bond and a super-villain could bite your head off with metal teeth, but an unhappy client can be pretty scary, too.
This week's Ad Land cartoon shows a double-agent ad exec on a mission, splitting his personality to serve both camps. It ain't easy and looks kind of painful, but you have to admire his pluck.
Strap on your jet-pack and hop over to the jump page, where you'll see our agent in action.
David T. Jones is the creator of Ad Land and chief creative officer at Third Street, an "attention agency" that he co-founded in 2009 after a long career at FCB Chicago. Ad Land has been featured in AdWeek magazine, beaucoup blogs and the book, The Creative Process Illustrated. Follow David on Twitter.
