These five best practices helped an e-commerce company boost ad revenue by 27% on the Yahoo! Bing Network
What's in a keyword? Some very effective ways to increase ROI in search marketing campaigns, according to work done by iProspect, a leading digital performance agency, and the Yahoo! Bing Network.
iProspect had an e-commerce client that wanted to optimize its search marketing campaign to attract high-value customers on the Yahoo Bing Network. By focusing on maximizing keyword performance, iProspect and Yahoo! helped the client increase search-ad revenue by 27% year-over-year and return on ad spend by 15%.
These five best practices show how iProspect and Yahoo! did it:
For more keys to keyword success, be sure to check out these tips.