Digital marketing software company Kenshoo dishes up a huge serving of holiday PPC advice
If you've still got your holiday PPC campaigns on the back burner, it's time to get cooking! Yes, we've already crammed a heaping helping of food puns into this post, but reading this tasty advice that the fine folks at Kenshoo recently supplied to MediaPost has made us hungry. You see, Kenshoo is part of our top-notch group of SEM experts we've pulled together for the Yahoo! Bing Preferred Partner Program. So we salivate over yummy morsels like: make sure you time your campaigns right; take the temperature of your competition to keep from being outspent; and keep cooking past December 26th for maximum holiday flavor. Okay, we'll stop now.
To get the full meal, check out Kenshoo's recipe for holiday PPC success