Sankar Patel, VP, Digital Director, Carat USA
The implications of the union between Yahoo! and Tumblr are huge. Many social startups like Tumblr have been slow to roll out effective marketing products, with Pinterest being the slowest so far. Yahoo!’s backing will help Tumblr pick up speed. While Tumblr has a decent ad product to promote Tumblr pages, media agencies are hoping Yahoo! will introduce innovative new ad products for their brands that are native to the specific platforms, and at a faster pace. Also, the prospect of uniting the whole network together through log-ins or data would make Yahoo!’s current environments more enticing to advertisers.
Mike Kelly, Founder & Partner, Brand Value Advisors
The knock on Tumblr has been its lack of enterprise offerings; hence the defections. Marissa Mayer's focus for Yahoo! has been product, product, product. Tumblr has a great brand in the space, but needs to be weaponized, and you can look to Yahoo! to do just that.Read More »from Advertising Execs React to the Union of Tumblr and Yahoo!