Search ads that leverage product feed technology are perfect for medium- and large-sized businesses with lots of inventory to move. Simply put, a product feed is a comprehensive catalog of a business’s product data that can be used to create search ads on the fly.
The quality of the product feed is critical to top performance. To help our advertisers get the most out of this approach, the Yahoo Preferred Partner Program has added three top product feed technology providers: ChannelAdvisor, Mercent, and RKG.
"Our new partners are recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign,” says Jackman Cheung, Senior Manager of the Preferred Partner Program. “This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns.”Read More »from Preferred Partner Program Expands to Include Product Feed Technology Experts