Rich Ads in Search can boost ad performance and your brand’s profile, and our search expert shares tips on how to get started.
Editor's Note: Where can you go to find answers to your burning Search Engine Marketing questions, quandaries, doubts, and dilemmas? Right here at “Ask the Search Expert,” our regular series featuring SEM experts from the Yahoo! Search Account Management team. Today Account Manager Meredith Duling answers a frequently asked question on how search can be used for branding.
Dear Search Expert:
I own a couple of classic car boutiques in L.A., and I think we’re ready to expand. While I’m getting good performance from my search campaigns, I want something more. I’d love to see shoppers search on our brand name, not just product names. Am I a dreamer, or is there some way I can use search to help build my brand and leave the competition in the dust?
Signed, Leader of the Brand
You’re not dreaming. In fact, I’ve got an even better offer for you. How about boosting the performance of your existing search campaigns and strengthening your brand presence at the same time with Rich Ads in Search, aka RAIS. I like to call this format the “Cadillac” of search advertising, because it delivers an array of unique features and outstanding performance too.Read More »from Ask a Search Expert: How Can I Build Better Brand Awareness?