Editor's Note: Our ongoing "Meet a Media Planner" series brings you up close and personal with search and media planners. Here’s Juli LeDoux, an associate director of connections strategy for Digitas in Boston, Mass. At NYU, Juli studied music business and planned to work for a record label. In a slow economy, music gigs were few, so she took a job in sales. Her roommate suggested marketing, and Juli landed a job at MEC working on the monster.com account. Six years later, she makes beautiful media planning music for major financial clients at Digitas.
Yahoo! Advertising Blog: What part of your job makes you feel most satisfied?
Juli LeDoux: One of the things I love about my job is that it’s never monotonous. Every day, I’m working on something different. The best moments come when I finish a big project, I have that beautiful strategy deck, and everyone is telling me how great the information is and how good it looks. I recently presented a deck to one of my counterparts in Chicago and she told me she loved everything about it. That type of feedback makes it so worthwhile!Read More »from Meet a Media Planner: Juli LeDoux of Digitas