Our research presented at the Digiday Brand Summit can help marketers connect with this desirable demographic
Generations Y and Z (ages 34 and under) represent 40% of the U.S. population, wield tremendous buying power, and are pure products of the digital age. How can marketers crack the code to connecting with this highly desirable demographic? That’s exactly what was covered at last weekend’s Digiday Brand Summit in a presentation by Lauren Weinberg, Yahoo VP of Global Research and Insights. Titled “Understanding Daily Habits & Gen Y/Z,” she discussed the cultural trends that are shaping the online habits of Gen Y and Z and how marketers should adjust their online strategies to reach them.
Here are some highlights and takeaways from the presentation:
A tough economy: Nearly 90% of Gens Y and Z say their daily lives are impacted by the economy, and a whopping 13% are unemployed. As a result, they’re questioning the value of college as a path to secure jobs, delaying marriage, and pushing back the age when they’re expected to be financially independent.Read More »from What’s Shaping the Online Habits of Generations Y and Z?