Beane to Keynote Yahoo!'s "Big Data, Big Solutions" Panel at Internet Week in New York on May 14
Billy Beane has a fascinating story that marketers can look to for inspiration, and during the Yahoo! Big Data, Big Solutions panel at Internet Week, he'll share that story. If you've ever wanted to chat box scores, stats and strategies with this charismatic, unique thinker, now's your chance. Yahoo! can put you backstage with Billy before his keynote address for a special VIP meet and greet.
Billy's Story
After spending several seasons as a professional baseball player, Beane joined the front-office ranks as a scout, eventually working his way up to general manager of the Oakland A's. There, Beane harnessed the power of data to transform a small-budget, small-market team into a competitive force against baseball's super-funded, big-market franchises — a dramatic story famously chronicled in the 2003 best-seller Moneyball: The Art of Winning an Unfair Game and the critically acclaimed 2011 movie Moneyball starring Brad Pitt.
The Big Data, Big Solutions Panel at Internet Week
Despite the increasing shift to digital media and all of the data, insights and optimization opportunities it affords, marketers still face a similar underdog situation when competing against bigger budgets and louder voices. The answer isn't necessarily to outspend, but to use data to your advantage. But in the past few years, the buying and selling of digital ad inventory has become more of a challenge for many reasons, including the explosion of data.
Yahoo! will host a panel discussing ways in which marketers can navigate through the complexities of online advertising to achieve results that build brand value, influence purchase decisions, and grow revenue. The session will open with Billy Beane's keynote, followed by a major news announcement from Yahoo! and conclude with a discussion featuring panelists from Forrester Research, Citibank, Acxiom, Ogilvy, Digitas and Yahoo!.
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