Brands are engaging “always-on” mobile consumers at every point in the purchase path, according to new study
CPG consumers are now using mobile devices all along their paths to purchase, from making lists at home to engaging with mobile ads in stores, according to a new study by JiWire, a mobile ad platform.
A key reason is the steep growth in mobile devices: The average family now owns 3.9 mobile devices, says the study, a 67% increase over last year. The study also shares insights into how CPG shoppers use their mobile devices, which brands can use to fine-tune their campaigns.
Some key findings on the behaviors of mobile CPG consumers:
- 49% use mobile devices to create shopping lists before leaving home
- 65% add products to their shopping lists in stores after seeing a mobile ad
- 47% have tried a new CPG product or brand after seeing a mobile ad
These statistics support findings in our recent Smart Mobile study, which surveyed 10,000 mobile shoppers and found that 84% start their mobile shopping activities before leaving the house. And Yahoo Mobile Account Manager Tom Giovingo says he sees that behavior play out in the marketplace.Read More »from CPG Brands Use Mobile to Engage Shoppers Before They’re in the Store