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More Hispanics use smartphones for shopping than average U.S. consumers
With forecasts calling for $39 billion in mobile ecommerce spending this year, it figures that smartphones play a big role in online shopping. New data shows that 16% of Hispanics are using their smartphone for shopping purposes, a higher percentage than average U.S. consumers, according to a study by The Integer Group and M/A/R/C Research.
"Since mobile and online tools are important to Hispanics, there is opportunity to leverage technology to better engage this audience," said Martin Ferro, senior account planner for Velocidad of The Integer Group.Read More »from Yahoo! Ad News Roundup: Stories You May Have Missed This Week