- The Team | Yahoo Advertising – 7 minutes ago
Search ads that leverage product feed technology are perfect for medium- and large-sized businesses with lots of inventory to move. Simply put, a product feed is a comprehensive catalog of a business’s product data that can be used to create search ads on the fly.
The quality of the product feed is critical to top performance. To help our advertisers get the most out of this approach, the Yahoo Preferred Partner Program has added three top product feed technology providers: ChannelAdvisor, Mercent, and RKG.
"Our new partners are recognized throughout the industry for creating optimized product feeds that can benefit any retail or feed-based search campaign,” says Jackman Cheung, Senior Manager of the Preferred Partner Program. “This move is part of our ongoing commitment to expand the program to cover more technology platforms and help our advertisers find the trusted solutions they need to continually improve their campaigns.”Read More »from Preferred Partner Program Expands to Include Product Feed Technology Experts
- The Team | Yahoo Advertising – 5 hours ago
Our research presented at the Digiday Brand Summit can help marketers connect with this desirable demographic
Generations Y and Z (ages 34 and under) represent 40% of the U.S. population, wield tremendous buying power, and are pure products of the digital age. How can marketers crack the code to connecting with this highly desirable demographic? That’s exactly what was covered at last weekend’s Digiday Brand Summit in a presentation by Lauren Weinberg, Yahoo VP of Global Research and Insights. Titled “Understanding Daily Habits & Gen Y/Z,” she discussed the cultural trends that are shaping the online habits of Gen Y and Z and how marketers should adjust their online strategies to reach them.
Here are some highlights and takeaways from the presentation:
A tough economy: Nearly 90% of Gens Y and Z say their daily lives are impacted by the economy, and a whopping 13% are unemployed. As a result, they’re questioning the value of college as a path to secure jobs, delaying marriage, and pushing back the age when they’re expected to be financially independent.Read More »from What’s Shaping the Online Habits of Generations Y and Z?
With 2013 drawing to a close, savvy search marketers are already busy planning their 2014 campaigns. To help you hit the new year running, we’ve gathered some of the most popular search posts from the last year. They share proven tips and best practices for setting up, running, and enhancing your SEM campaigns that can help you in the coming year
Creating a robust set of keywords is a critical step for every successful SEM campaign. Earlier this year, Justin Hill, Yahoo Senior Account Manager, shared expert tips on how and when to expand your keyword list while protecting your return on ad spend.
Our Q4 Holiday Toolkit was a big hit with search advertisers, because it offers an all-star collection of best practices for building great campaigns during any brief and busy selling season of the year. This video with Yahoo Creative Lead Dusty Haws provides a great overview, and the full kit includes tips on bidding, budgets, ad copy, network distribution, and more.Read More »from The Most-Viewed Search Stories of 2013
40% of mobile consumers who are actively shopping for new products use their devices to research their purchases, says new study
For instance, mobile consumers use search engines more often than PC users. They visit retail websites and social media portals more frequently too, which offers advertisers many more opportunities to connect with them. The study also shares where mobile users are shopping, what they’re shopping for, and other valuable insights to help mobile marketers tweak their campaigns.
Key stats from the study and infographic:
- 40% of mobile consumers who are actively shopping for new products use smartphones and/or tablets to research their purchases
- Mobile shoppers average 6.2 monthly visits to retail sites, versus 2.9 visits a month on PCs
- Mobile shoppers are 2.5 times more likely to be tech enthusiasts and 4 times more likely to be football fans than PC users
These findings synch up with what we learned in our recent Smart Mobile study, which surveyed 10,000 mobile shoppers and found that 84% start their mobile shopping activities at home. For more tips for how to engage mobile shoppers, see “How to Target Mobile Shoppers Who Are Ready to Purchase” and “Mobile Poised to Play a Bigger Role This Holiday Season.”Read More »from Infographic: How Mobile Drives Online Shopping
- The Team | Yahoo Advertising – Fri, Dec 6, 2013 5:19 PM EST
When it comes to creatives, we should always allow plenty of room for individuality, even eccentricity. Give ‘em room to do their thing! But as this week’s Ad Land points out, there may be certain behaviors that are a bit beyond the pale for a particular role, be it copy writer or creative director. Not that there’s anything really wrong; it just doesn’t quite fit.
Check out the full cartoon to see what we mean. And feel free to tell us if you agree, disagree, or have other signals that show a creative who’s slightly off center.Read More »from There’s Something Slightly Off About These Ad Creatives
- The Team | Yahoo Advertising – Fri, Dec 6, 2013 2:19 PM EST
Our Ad of the Week shows shoppers they can expect great things from the 500+ Black Friday and Cyberweek deals in this custom expandable with catalog carousel.
Last week Kohl's warmed up shoppers for the holiday shopping craze with a fiery hot custom takeover on the Yahoo homepage. The ad expands into a catalog carousel packed with enough deals and promotions on toys, clothing, jewelry, and more to convince even the most psyched-up shopper that they don't have to camp out in front a store in the frigid winter to save on gifts. All they have to do is click through the carousel on Yahoo.com and follow the path to hundreds of exclusive online deals.
Here's how Kohl's ad convinced shoppers to rock the online savings.Read More »from Kohl’s Invites Shoppers to “Rock the Savings” with a Full-Page Takeover on Yahoo.com
- The Team | Yahoo Advertising – Thu, Dec 5, 2013 7:16 PM EST
Millennial Moms wield more buying power than any other generation and rely heavily on social media and a mix of digital devices to gather information on purchase decisions, says a new survey by the Meredith Parents Network. These moms are “chief family officers” who make most household family purchase decisions, says the study, and their buying power is estimated to be $170 billion a year.
Millennial moms are the “ultimate media mix modelers” who are connected across multiple digital devices and sources, says the study. This Adweek infographic based on the survey shows how much more connected Millennial Moms are than their Gen X counterparts (ages 37-47). Marketers can use these insights to engage more effectively with this highly connected and influential audience.
Some key stats from the Millennial Moms survey:
- 47% say text and social media have replaced talking to friends
- 52% bring their tablets to bed to read or search the Web
- 60% watch online videos at least once a week (vs 44% of Gen X moms)
- 86% say ads in parenting magazines and websites influence their product purchases
For more details, see the full infographic. For more information on the habits of today’s connected moms, see “Millennial Moms are Connected, Influential, and Misjudged” and our global study titled "Brave New Moms: Navigating Technology's Impact on Family Time."Read More »from Millennial Moms are Mega-Consumers and More Connected than Ever
- The Team | Yahoo Advertising – Thu, Dec 5, 2013 4:31 PM EST
This week’s highlights include Katie Couric comes to Yahoo News; “Anchorman” Ron Burgundy covers “2013 Year in Review”; Yahoo to live-stream global gaming event VGX on Dec. 7; and viewers love “The Daily Shot” of celeb and lifestyle news
Editor’s Note: Watching great video content on Yahoo is a daily habit for millions of consumers. Our weekly Programming Notes highlight what’s new and resonating with online audiences to help guide your video advertising decisions.
Here’s a story that was front-page news last week: Leading TV journalist Katie Couric is joining Yahoo News as Global Anchor. In her new role, Couric will help develop Yahoo News' coverage with a growing team of global correspondents who will deliver live reporting on world events, groundbreaking interviews with major newsmakers, and more. News is definitively a daily habit of our 800 million worldwide users, and bringing Couric aboard Yahoo News underscores our commitment to re-imagining how news and information is delivered and consumed. Other top journalists who recently came to Yahoo News include tech columnist David Pogue, Yahoo News editor-in-chief Megan Liberman, and national political columnist Matt Bai.Read More »from Original Video Content that Scoops the Competition
- The Team | Yahoo Advertising – Wed, Dec 4, 2013 6:36 PM EST
Brands are engaging “always-on” mobile consumers at every point in the purchase path, according to new study
CPG consumers are now using mobile devices all along their paths to purchase, from making lists at home to engaging with mobile ads in stores, according to a new study by JiWire, a mobile ad platform.
A key reason is the steep growth in mobile devices: The average family now owns 3.9 mobile devices, says the study, a 67% increase over last year. The study also shares insights into how CPG shoppers use their mobile devices, which brands can use to fine-tune their campaigns.
Some key findings on the behaviors of mobile CPG consumers:
- 49% use mobile devices to create shopping lists before leaving home
- 65% add products to their shopping lists in stores after seeing a mobile ad
- 47% have tried a new CPG product or brand after seeing a mobile ad
These statistics support findings in our recent Smart Mobile study, which surveyed 10,000 mobile shoppers and found that 84% start their mobile shopping activities before leaving the house. And Yahoo Mobile Account Manager Tom Giovingo says he sees that behavior play out in the marketplace.Read More »from CPG Brands Use Mobile to Engage Shoppers Before They’re in the Store