Editor's Note: In our "Meet a Media Planner" series, we get to know the pros behind search and media planning. In this edition, we talk with Jennifer DeMartino of Havas Media in Boston. Starting out at Havas as an Assistant Media Planner over four years ago, Jennifer’s now a Media Supervisor. In this role, she oversees a large team of media planners and assistant media planners on the Fidelity Investments account, handling everything from billing to client presentations to overall digital strategy.
Yahoo Advertising Blog: How did you get into media planning?
Jennifer DeMartino: I was an Account Management intern at Arnold Worldwide during my senior year at Boston University. I heard that Havas Media was hiring an Assistant Media Planner/Buyer, so I went for it. I interviewed the day before graduation and was packing up my dorm room to move back to New Jersey when they called and said I got it. I started a few weeks later.
YAB: What do you think is a key challenge facing online marketers, and how do you address it?Read More »from Meet a Media Planner: Jennifer DeMartino of Havas Media