Our “Ad of the Week” tests fans’ play-calling abilities while whetting their appetites to make Snickers Minis part of their game-day strategy.
Snickers wants NFL fans to munch bags and bags of its nutty-chocolate mini-bars on game day. To connect with online viewers, it recently ran an engaging expandable football game ad on Yahoo Sports that challenged viewers to read a defense and call the right play to beat it. Only all 22 players are Snickers Minis.
Talk about a genius ad play. A recent study by Sporting News Media says 42% of sports fans have a positive opinion of brands that sponsor or advertise around sports. This game has you thoroughly engrossed and rooting for Snickers Minis as they block, tackle, and run for daylight.
Let’s go to the chalkboard and see how the ad played out.Read More »from Snickers Scores with a Sweet “Read the Defense” Football Game Ad on Yahoo Sports