With 2013 drawing to a close, savvy search marketers are already busy planning their 2014 campaigns. To help you hit the new year running, we’ve gathered some of the most popular search posts from the last year. They share proven tips and best practices for setting up, running, and enhancing your SEM campaigns that can help you in the coming year
Creating a robust set of keywords is a critical step for every successful SEM campaign. Earlier this year, Justin Hill, Yahoo Senior Account Manager, shared expert tips on how and when to expand your keyword list while protecting your return on ad spend.
Our Q4 Holiday Toolkit was a big hit with search advertisers, because it offers an all-star collection of best practices for building great campaigns during any brief and busy selling season of the year. This video with Yahoo Creative Lead Dusty Haws provides a great overview, and the full kit includes tips on bidding, budgets, ad copy, network distribution, and more.Read More »from The Most-Viewed Search Stories of 2013