Major moves will grow our audience, deepen consumer engagement, and create options for advertisers
In case you missed it, Monday was a big news day for Yahoo!. In the morning, we announced an agreement to acquire Tumblr, one of the world’s fastest-growing media networks. In the afternoon, we announced major updates to Flickr, the world’s leading photo site (see video below). Those are two major strides forward in our continuing effort to make our daily online experiences more engaging for consumers and provide more opportunities for marketers.
Here’s a look at both big stories:
Tumblr: With more than 300 million unique visitors a month and 120,000 signups every day, Tumblr brings us a huge new audience of content creators, curators, and users of all ages. Plus, more than half of Tumblr’s audience uses its mobile app. Bringing together Tumblr and Yahoo! is expected to grow our audience by 50 percent to more than a billion monthly visitors and to grow traffic by about 20 percent.
The acquisition offers opportunities for both partners. Tumblr can leverage our personalization technology and search infrastructure to help its users discover creators, bloggers, and content they’ll love. In turn, Tumbler brings 50 billion blog posts (and 75 million more each day) to our media network and search experiences. We’ll work together to create advertising opportunities that are seamless and enhance our users’ experiences. Tumblr will be independently operated as a separate business with its current CEO, David Karp, at the helm.
Read More »from Monday’s Big News Stories: We Acquire Tumblr; Update and Redesign Flickr