Supercharge your SEM campaigns by adding Personalized Search Retargeting to your advertising mix
Editor's Note: Where can you go to find answers to your burning search engine marketing questions, quandaries, doubts, and dilemmas? Right here at “Ask the Search Expert,” our regular series featuring SEM experts from the Yahoo! Search Account Management team. Today Senior Account Manager Dionne Resnick answers a frequently asked question on new ways to beef up SEM performance.
Dear Search Expert:
Help! The holiday season is running down, and I still have 27 boxes of bedazzled Christmas sweaters left in stock. We already have a search campaign that’s getting lots of action, but do you have any new ideas for reaching more holiday shoppers? My letters to Santa are going unanswered, and you’re my only hope!
Sincerely, Panicked in a Sweater VestRead More »from Ask a Search Expert: How Can I Supplement My Search Campaigns?