Audience Insights about Yahoo!’s massive audience reach and key consumer segments.

ADULTS

Audience Category

There are 128.5 million adults online from the age of 18 to 49, and Yahoo! reaches 87% of this audience every month. More »

AFFLUENTS

Audience Category

There are 25.7 million affluent consumers online from the age of 25 to 54, with a household income of more than $100,000. Yahoo! reaches 86% of this audience each month. More »

BOOMERS

Audience Category

There are 55.5 million adults online from age 45 to 64 that fall into the boomer demographic. Yahoo! reaches 86% of this audience every month. More »

DIGITAL DADS

Audience Category

There are 27.2 million dads online from age 25 to 54, and Yahoo! reaches 88% of this audience every month. More »

GREEN CONSUMERS

Audience Category

There are 81.6 million online green consumers, and Yahoo! reaches 89% of this audience. More »

MEN 18-49

Audience Category

There are 63.6 million men online from age 18 to 49, and Yahoo! commands a 87% monthly reach of this audience. More »

MOMS

Audience Category

There are 32.5 million moms online from age 25 to 54. Yahoo! reaches 89% of these consumers every month. More »

WOMEN 18-49

Audience Category

There are 64.9 million women online from age 18 to 49. Yahoo! reaches 88% of this audience every month.
More »

ALREADY A YAHOO! ADVERTISING CUSTOMER?

CONTACT US

Call Yahoo!

If your advertising budget is $10,000+ per month, please call us at 866-803-7994,
Mon. - Fri., 8am - 5pm PT.

If your search advertising budget is under $10,000 per month, please visit our partner site, Microsoft AdCenter »

Have Yahoo! Call You

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YAHOO! FUN FACT

Yahoo! Fun Fact

Yahoo! Messenger has almost 2 times more users than Skype.


Yahoo! Messenger has 83 million monthly users worldwide, and Skype has approximately 43.5 million monthly users worldwide.