Yahoo! Connected TV Interactive In App Advertising
Mon, Feb 13, 2012 5:43 PM ESTIncrease your audience reach and brand reach to millions of consumers with interactive in app advertising. More »Yahoo! Connected TV Interactive In App Advertising
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Yahoo! Connected TV Broadcast Interactivity
Mon, Feb 13, 2012 5:42 PM ESTTurn distracted viewers into receptive consumers with Yahoo! Connected TV Broadcast Interactivity advertising More »Yahoo! Connected TV Broadcast Interactivity
GNC Pumps Up Its Search Ad Click-Through Rate by 700 Percent
Wed, Feb 8, 2012 7:49 PM ESTRich Ads in Search delivers a healthy dose of traffic and conversions. More »GNC Pumps Up Its Search Ad Click-Through Rate by 700 Percent
Audience Targeting Solutions
Wed, Feb 8, 2012 5:50 PM ESTDeliver Your Message With the Precision and Scale to Drive Meaningful Results More »Audience Targeting Solutions
Storytelling Across Paid, Owned, and Earned Media
Fri, Feb 3, 2012 3:34 PM ESTThere is a monumental shift in the role consumers are playing in today’s era of multiple digital screens and platforms. No longer passive participants, consumers now have higher expectations of brands … More »Storytelling Across Paid, Owned, and Earned Media
Understanding Multicultural Marketing
Fri, Feb 3, 2012 2:20 PM ESTMulticultural marketing has become an important priority for leading brands today, and with good reason. Ethnic minorities now represent $2.5 trillion in buying power, and that number continues to gro … More »Understanding Multicultural Marketing
Norton/Symantec Case Study: Generating Awareness During March Madness
Wed, Feb 1, 2012 1:22 PM ESTAccording to sports pundits, “defense wins championships.” This maxim is often true for the annual championship tournament of college basketball, commonly known as “March Madness.” More »Norton/Symantec Case Study: Generating Awareness During March Madness
Mobile Modes
Wed, Feb 1, 2012 1:15 PM ESTHow to Connect with Mobile Consumers More »Mobile Modes
Yahoo! Comedy Channel Launches, and You Can Join the Fun
Thu, Jan 19, 2012 5:33 PM ESTWhat do people watch online? Comedy! According to Pew Internet Research comedy is by far the most-watched video content among adults 18 to 29, and it claims the top spot among adults 30 to 49. More »Yahoo! Comedy Channel Launches, and You Can Join the Fun
Three Key Insights that will Impact Your Marketing in 2012
Thu, Jan 19, 2012 1:04 PM ESTHelping advertisers stay competitive in today’s evolving marketplace keeps Yahoo! researchers extremely busy. In 2011 alone, our Insights team launched more than 50 studies, answering today’s hot-button … More »Three Key Insights that will Impact Your Marketing in 2012
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Tue, Feb 21, 2012 3:50 PM ESTRich Media
Cutting-Edge Formats for Brand and Performance Ad Campaigns More » Rich Media
Thu, Feb 16, 2012 5:34 PM ESTYahoo! Homepage
It happens every day: You aim to search for information on any one of millions of topics, but you also … More » Yahoo! Homepage
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