What do people watch online? Comedy! According to Pew Internet Research comedy is by far the most-watched video content among adults 18 to 29, and it claims the top spot among adults 30 to 49.
And by far, Yahoo! is the leading provider of comedy content online, and that’s no joke. Our act includes these one-liners:
- Our hit lineup includes sponsored entertainment hits like the Butterfinger Comedy Network.
- Yahoo! owns 9 out of 10 of the Web’s most popular web shows.
- We’ve served up more than one billion streams of original comedy programs, and millions more from our comedy partners like The Onion and Funny or Die.
- More than 10 million users have already connected to Yahoo! Screen content through our exclusive partnership with Facebook.
And we’re not content to tell the same gag over and over. We’re announcing an all-new, all-original Yahoo! Comedy Channel, and it will open with a Y!-bang as HBO star Bill Maher kicks off with "CrazyStupidPolitics: Bill Maher Live from Silicon Valley," on February 23, and it will be streamed live for free on Yahoo! Screen. Backhanded political satire is sure to ensue.
Our comedy content doesn’t just hit users’ funny bones. Our leading position in the comedy genre creates opportunities for advertisers to hit hearts and minds, too, by aligning their brands with the most popular content on the Web.
The new Yahoo! Comedy Channel now offers more sponsorship and marketing opportunities for savvy advertisers. You’ll be able to integrate your brand with top-quality content that attracts audiences at scale—and makes them laugh out loud.
You can weave your brand seamlessly into this new Yahoo! Comedy Channel content in many ways, and at a variety of spending levels, such as:
- Premier, co-branded and promoted sponsorships that build your messages directly into the content
- Takeovers of the Yahoo! Screen homepage
- Clickable pre-rolls
- Interactive video ads
- Graphical 300 x 250 placements on a CPM basis
Our exciting line-up of original comedy programs on Yahoo! Screen builds on Yahoo!’s plan to offer more broadcast-quality content, just as we did with our Women’s programs that were launched in 2011. Want a preview? Contact your Yahoo! representative today. For still more detail, see “New Yahoo! Comedy Channel Offers Advertisers New Opportunities” on the Yahoo! Advertising blog and “Yahoo! Announces Yahoo! Comedy Channel” on Yodel Anecdotal.
