Track and Analyze
Glean powerful insights about your website audience and the effectiveness of your digital marketing campaigns through Yahoo! Web Analytics, a sophisticated analytics system to help you optimize your targeting and improve your customer experiences. Yahoo’s best-in-class solution provides actionable insights to help drive more value out of your online business, thanks to key features and benefits that include:
- Audience insights: Improve targeting for your digital advertising, website content, and e-commerce merchandise.
- Campaign insights: Improve your ROI through smarter budget allocation.
- Merchandising insights: Drive higher sales by identifying purchase patterns and promoting profitable products.
- Website insights: Drive higher clicks, conversions, and engagement through content targeting, behavioral paths, and abandonment.
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Related products: Yahoo! Analytics, Consumer Direct
How and Where to Use Yahoo! Web Analytics
Yahoo! advertisers who have a Yahoo! account representative are eligible for a free Yahoo! Web Analytics account. After it's set up, you can install the Yahoo! Web Analytics tracking code for your site to get a near real-time view of the impact of new content, ad campaigns, and news or social-media activity.
Request your free Yahoo! Web Analytics account through your Yahoo! account representative or by filling out this online form.
Customers of Yahoo! Merchant Solutions who are on the Standard or Professional plan also qualify for a free Yahoo! Web Analytics account. Install Yahoo! Web Analytics with one click. Gain insights into product offerings and sales funnels that can help increase conversion rates and store revenue.
Learn about the Yahoo! Merchant Solutions ecommerce platform.
For more about how Yahoo! Web Analytics reporting can work for your business, contact us or your Yahoo! Sales rep.
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