Let the Games Begin
With Yahoo! Sports, excitement is always in the air (along with flying footballs, basketballs, and baseballs). The chatter starts at parties, on the bus, and at the water cooler. Then it builds from a buzz in the office to a roar in the stadium. There’s talk of the Minnesota Vikings moving to the suburbs, NASCAR drivers throwing punches instead of winning races, "Sugar" Shane Mosley boxing a little too sweetly in the ring, and the discussion shifts as the seasons change. But Yahoo! Sports is there with commentary on every pivotal moment.
On the Ball
Yahoo! Sports—the No. 1 sports site and No. 1 Fantasy Sports site—keeps 47.4 million unique users apprised of every detail in the sports arena, including team standings, players’ stats and records, schedules, rumors, photos, videos, and more.
See what sports devotees are gravitating toward on Yahoo! Sports by browsing various categories, including NFL , college football, and tennis; get sports updates from regular video programs, such as the weekday morning Sports Minute segments; and check out the various Sports Blogs and Fantasy games, such as football, baseball, and golf.
Hands-On Approach
Yahoo! Sports aficionados are a highly engaged crowd, spending an average of 54 minutes a month on the site. With placements on the site, you can take advantage of one of the largest concentrations of target audiences and premium content. Learn about pertinent advertising solutions at the rich media, Video Advertising Solutions, and Interactive Video Ads pages.
Property sheet: Download .ppt
Key audiences: Men 18–49, Online Dads
Related products: rich media, Video Advertising Solutions, Interactive Video Ads
Yahoo! Sports
By the Numbers
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Source: comScore Media Metrix, U.S., August 2011, Sept. 2010 Custom Report, July 2010 Custom Report, Nov. 2010 Custom Report, and Aug. 2010 Custom Report (season-based numbers)
Tips for Marketers
Yahoo! has helped businesses drive results by attracting audiences that regularly visit Sports—Men 18–49 and Online Dads.
- Engage men on entertainment, sports, finance, news, and games content.
- Help men, who use the Internet as their research library, solve challenges.
- Connect with Online Dads on consumer electronics, a frequent online purchase category for the audience.
- Make entertainment part of men’s research and investigation routines.
- Give on-the-go men online access wherever they are—extend your reach with mobile.
Advertising & Sponsorship Opportunities
- Event Sponsorships: Align your brand with Yahoo! Sports’ big events through annual sponsorships, including Fantasy Bracket Live, World Cup, Fantasy Football Live, and MLB World Series.
- New Opportunities: Contact sales for more information about new opportunities, such as Rivals High CHAMPS, the Sports Magazine, and original video programs, such as "Out of Bounds," "Too Sharp," and "QB Corner."
- Advertising Extensions: Associate your creative messaging with Yahoo! Sports extensions, including GrindTV, MLB.TV, NHL, and Pro Football Weekly.
- High-Impact Roadblocks: Various ad-unit sizes, placements, and optional wallpapers are available for the Sports homepage, individual sports channels, Rivals homepage, and the network of team sites.
- Fantasy Game Sponsorships: Own a fantasy game sponsorship, available for multiple games within the sports season and featuring integration into game ad units; headers; emails; and opt-ins. Custom integration and off-network extensions are also available.
- Original Video Content: Take advantage of video content sponsorships, available for every sport and including pre/post-roll, video bumpers, and on-set product/brand integration. Original Yahoo! Sports video includes the opportunity for you to tailor each program to integrate your brand messaging.
- Contextually Relevant Editorial Placements: Run editorial placements in blogs and expert article series, which are available for each sport, fantasy sports, World Cup, and the Olympics, as well as in Yahoo! Sports Scoreboards, Countdown Clocks, Athlete Badges, and Team pages.