In a sports-obsessed world, Yahoo Sports is a beast. As the #1 sports site, it reaches more fans globally than the next two most popular sports sites combined, drawing 7 million roaring fans every day1. News, scores, award-winning reporters like Pat Forde, powerful partnerships like NBC Sports and the #1 fantasy sports games are all delivered at the speed of sports. If you want to reach passionate sports enthusiasts across screens, advertising on Yahoo Sports is a slam-dunk.
Yahoo Sports attracts highly desirable audiences
The Yahoo Sports audience is predominantly male and spans the 18-49 age range, with a heavy concentration of 18-34 year-olds2. Yahoo Sports visitors spend $3.5 billion online a month, 71% more than the average online buyer2. With real-time, personalized and sharable sports content across screens, Yahoo Sports delivers key audiences:
|Audience Segment||Yahoo Sports Monthly Reach2|
|Fast Food Enthusiasts||37 million|
|Tech Enthusiasts||17 million|
|Affluent Households (HHI 100K+)||15 million|
|Auto Purchasers||8 million|
Showcase your brand on Yahoo Sports
From high-impact branding opportunities to direct response placements, advertising on Yahoo Sports puts your brand front and center in a premium and relevant arena. Here are just a few of the advertising options:
- Billboard ads: Connect with your audience through a big, bold, beautiful interactive experience.
- Advanced creative executions: Catch and hold consumers’ attention with innovative ad formats, dynamic creative and compelling video.
- Stream ads: Achieve premium performance advertising at scale with native ads in the personalized Yahoo content stream.
- Original program sponsorships: Align your brand with Yahoo Sports’ popular coverage of spectacular sports events, including March Madness, World Cup, The Olympics, The Super Bowl, Fantasy Sports and more.
For a complete list of specifications for Yahoo properties, consult our ad specs.
Millions of consumers make Yahoo a daily habit. We can help you connect with them. For advertising opportunities on Yahoo Sports or other Yahoo properties, contact your account manager or our sales team today.
1comScore August 2013, 2comScore Plan Metrix, Key Measures, May 2013