Yahoo! Social Solutions connect people with their passions, their friends and our advertisers’ brands. As a master of social content development, we deliver deeply engaging, shareable experiences to consumers. And we empower advertisers to open communication lines and encourage brand loyalty with their audience members.
- The Social Bar on Yahoo! News is bringing a new social experience to marketers with opportunities to connect their brand messages with the content consumers are viewing and sharing. Consumers use your branded Sentiment Slider to express their opinions on topics related to the news they’re reading, news you select that fits with your brand. Yahoo! Social Solutions (NEWS)
- Love the NFL? So do we! With Yahoo! Sports Game Picks, our consumers make their weekly game picks and brands can be with them every step of the way. Yahoo! Social Solutions (SPORTS)
- Our Social Solutions for Entertainment uniquely combine Yahoo!’s award show news coverage and show sites with exclusive brand-sponsored experiences including Who Wore It Best and Awards Picks. Yahoo! Social Solutions (ENTERTAINMENT)
Yahoo! leads in Social Content – giving advertisers unique opportunities to engage with their customers in personal and relevant ways, around the content they’re already reading and sharing with their friends. It’s time for you to join the conversation!
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Insights: Download .pdf
Related sites: Yahoo! News, Yahoo! Sports, Yahoo! Movies, Yahoo! TV
How and Where to Use Yahoo! Social Solutions
- Use Social Solutions for a rich, immersive experience that starts a dialogue with your audience and sets up a dynamic relationship with your customer.
- Choose from sponsorships, rich-media ads, and other unique results-focused formats and placements.
- Leverage both standard and unique display opportunities on most Yahoo! sites.
- Engage your customers around content.
- Grow earned media.
- Increase “Likes” and the buzz around your brand.
And with its industry-leading targeting tools, including Social Targeting, Yahoo! can help you reach an engaged target audience at scale within a brand-safe environment. Yahoo! is also an industry leader in protecting user data and privacy, and is considered a “most trusted” brand by consumers. Learn about Yahoo!'s privacy innovations in advertising.
Bottom line: Only Yahoo! combines unparalleled targeting capabilities with a powerhouse of performance solutions to deliver your audiences at scale and drive measurable results.
To start wowing your targeted audience, contact us or your Yahoo! Sales rep for more about our display solutions.
