Frugal Finds
There’s no denying that pulling out your credit card can lead to some bad decisions. That’s why people resort to throwing their cards in water and freezing them, or taking more extreme measures by cutting them up into tiny pieces.
But consumers do have basic needs, so for shoppers on a budget (and who isn’t?), finding the best deals is often vital. Fortunately, Yahoo! Shopping enables shoppers to find the right products at the best prices. For the site’s 27.5 million unique users, a good deal on a necessity could mean a little extra cash for the non-essential “would love to have it” items.
Informed Consumers
Yahoo! Shopping helps consumers browse by keyword, segment, brand, or attribute. Visitors to the site can also research products, compare prices, and get direct links to purchase items. See how shoppers are able to hunt down bargain prices by clicking on categories such as Clothing, Home & Garden, and Computers. Or go straight to Yahoo! Shopping’s Deals.
A Captive Audience
Advertising on Yahoo! Shopping provides the ability to attract millions of highly active consumers engaged in shopping behavior. The site ranks No. 2 in the shopping category for total unique visitor and total visits.
Target your audience, create lasting engagement, and take advantage of the site’s high-volume scale by aligning your brand with consumers who regularly visit Yahoo! Shopping. Learn more about relevant ad solutions such as rich media and Smart Ads.
Key audiences: Online Moms
Related products: rich media, Smart Ads
Yahoo! Shopping
By the Numbers
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Source: comScore Media Metrix, U.S., August 2011
Tips for Marketers
By attracting audiences that regularly visit Shopping—particularly Online Moms—Yahoo! has helped businesses succeed in driving results.
- Engage moms on entertainment, health, and local content.
- Make moms feel productive while they’re window shopping online.
- Give moms opportunities to be heroes of the household when shopping for online deals.
- Offer deals to moms, who are thrifty shoppers.
- Speak to women with messaging that is both functional and fun.
Advertising & Sponsorship Opportunities
- Advertorial Sponsorship: Integrate your brand messaging within engaging informational content on Yahoo! Shopping.
- Holiday Gift Guide Sponsorship: Leverage Yahoo! Shopping’s busiest season with a holiday sponsorship in the Gift Guide, featuring promotions on the homepage, in email newsletters, and with Yahoo! Shopping integration.
- Custom Buying Guide: Get exclusive ownership of a specific guide relevant to your brand. This opportunity features a video-player option, interactive Flash experience, and promotion on Yahoo! Shopping.
- Editorial Sponsorship: Reach shoppers as they research various items before they make a purchase decision.
- Category Sponsorships: Run roadblocks and supporting media in a category of your choice, such as the homepage, Electronics, Clothing, Computers, Home & Garden, Babies & Kids, and Health & Beauty. Target consumers through every phase of shopping, from research to near purchase.