Launched in October 2011, Yahoo! Screen is the ultimate video destination, providing viewers with the most comprehensive & best original and licensed content, and is a natural extension of Yahoo’s unparalleled leadership as a premium video content provider.
Screen is a smarter, more premium environment for video than YouTube and provides a more varied and diverse video experience than Hulu. Unlike Netflix, Screen boasts short and long formats and features video from the best of TV, film and the web. The integration of Social Bar and auto-playlists give users a best-in-breed content experience every time they visit. Screen enables Yahoo! users to find the video content that matters to them most, and to discover new content that is informative and entertaining. All this content combines for a truly addictive video experience on Screen!
Screen offers content in a wide variety of categories including: Living, Entertainment, Comedy, Sports, News & Finance, and Yahoo! Originals. Each category is a miniature destination in its own right and is editorially programmed to offer the most comprehensive and best premium licensed and original content.
Content is King
Yahoo! Screen is currently home to 10 of the top 10 original online video programs; and watched by nearly one-in-six online Americans (35.1 million unique visitors)*, nearly double the monthly visitors to Hulu.
The focus on original content is no accident—for Yahoo!, it’s a key differentiator. Yahoo! already leads in short-form, news and information programming, and throughout 2012 and beyond, has been adding in cutting edge reality, scripted, animated, and other formats to our original programming portfolio. Screen is the place for viewers to find content that is truly produced for the digital medium.
In addition to original programming, Yahoo! Screen has content deals in place with CBS, Discovery Networks, Hulu, Turner, NFL, NBA, ABC News, Fox News, AP, FunnyorDie.com, blip.tv and more than 70 other of the best video content creators the world has to offer, including Y! Studios, as well as other original content produced by top names in the entertainment and media industries, including Electus, Fishbowl, Reveille and others.
*Source: comScore Media Metrix Custom Report, US, June 2012
Reach Your Audience
Yahoo! Screen boasts a video viewing audience of 17 million unique streamers and 86 million streams of content videos, and users spend an average of 14 minutes per visit every month and growing. 64% of users are between the ages of 25-54 and attracts a balanced audience of males (53%) and females (47%)*.
*Source: comScore Video Metrix, US, June 2012
To reach Yahoo!’s massive and highly engaged crowd, learn about the advertising solutions available on Yahoo! Screen. Read about Clickable Video Ads, Overlay Video Ads, Interactive Video Ads and advertising in Yahoo! Original Video Programming.
Key audiences: Adults 18-49
Related products: Clickable Video Ads, Overlay Video Ads, Interactive Video Ads
Related content: Advertising in Yahoo! Original Video Programming, Programming Guide