Audience Interaction on a Large Scale
Yahoo! Network Plus comprises the many Yahoo! sites, such as News, Finance, Sports, and Shine; hundreds of publisher partners’ sites , such as AT&T, Verizon, and Comcast; and numerous sites from the comScore top 250 list that uphold the same commitment to brand-safety as does Yahoo!, one of the world's most trusted technology companies.1
Yahoo! Network Plus also gives your business access to 87 percent of U.S. Internet visitors, or 189 million visitors.2 It reaches each visitor more than 30 times a day, giving advertisers frequency and exposure to engage the right audience in the right context in meaningful numbers.3
So together, the sites on Yahoo! Network Plus enable you to reach your target audience at scale and in a safe environment where you can engage daily with rich, high-quality content.
The Value of Yahoo! Network Plus
Yahoo! Network Plus creates value for marketers by offering:
- Quality Audiences at Scale: With 165 billion monthly page views, Yahoo! Network Plus delivers high scalability to maximize your reach. And Yahoo!’s direct relationship with its visitors translates to copious data.
- Smarter Spending: Reach your ROI by using the network’s flexible performance-based pricing and optimize to meet cost-per-thousand (eCPM), cost-per-click (CPC), or cost-per-acquisition CPA) goals.
- Brand Guardian: Using carefully selected publishing partners and a Yahoo!-backed brand-safety infrastructure, Yahoo! Network Plus protects and nurtures your brand while helping it meet performance goals. Your brand is safe on Yahoo! Network Plus.
- Expertise: Yahoo!’s account executives, account managers, and optimization specialists know how to help you meet performance objectives. And the network’s optimization technologies are designed to increase reach and enable more efficient buying and better ROI.
View the Yahoo! Network Plus demo.
Product sheet: Download .pdf | Email
Related products: Video Advertising Solutions, targeting solutions, display solutions, Mobile
How and Where to Use the Yahoo! Network Plus
In partnership with third-party data providers, Yahoo! goes beyond traditional online targeting by offering a unique opportunity to reach a sophisticated set of demographic, lifestyle, and psychographic targets. Use Yahoo! Network Plus to:
- Reach audiences that are more receptive to your products or services.
- Leverage your specific customer segmentation and data to maximize the effect of your targeted advertising across Yahoo!.
- Achieve scale and ROI through world-class optimization and flexible performance-based pricing: cost-per-acquisition (CPA), cost-per-click (CPC), or cost-per-thousand (eCPM). Real-time bidding (RTB) options are also available.
- Tap into a variety of performance advertising products offered in Yahoo! Network Plus, including personalized retargeting, retargeting, audience extension, and Smart Ads.
Yahoo! Network Plus underscores Yahoo!'s combining unparalleled targeting capabilities with a powerhouse of performance solutions to deliver your audiences at scale and drive measureable results. For more about Yahoo! Network Plus contact us or a Yahoo! Sales rep.
12011 Edelman Trust Barometer; 2 comScore, Media Metrix, U.S., August 2011; 3 comScore, Media Metrix, U.S., August 2011
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