In Your Neighborhood
Whether the kitchen sink is backed up and you need a plumber, or you want to get your mind off your money-pit house by going out to a movie, Yahoo! Local can help you find what you need in your area. With 17 million business listings, there’s no shortage of information to serve consumers’ needs.
Yahoo! Local provides accurate, relevant information to engage users in their day-to-day activities. More than 18,000 city-specific pages in the U.S. assist potential consumers to link up with businesses all over the country.
What, Where, and When
Find out what 13.4 million unique visitors are up to on Yahoo! Local. Browse the directory by category in a particular area , get an overview of options by city at the city guide, and see which events are coming up at Upcoming.
Yahoo! Local features integration with other Yahoo! sites, such as Upcoming, News, Travel, Flickr, Real Estate, and Music, and with the Yahoo! homepage. To learn about the best ad solutions to engage a precisely targeted audience, go to demographic targeting and geographic targeting.
Key audiences: Online Moms
Related products: demographic, geographic targeting
By the Numbers
Source: comScore Media Metrix, U.S., August 2011
Tips for Marketers
Yahoo! has helped businesses succeed in driving results by attracting audiences that regularly visit Yahoo! Local—particularly Online Moms.
- In addition to Yahoo! Local content, engage moms on entertainment and health topics.
- Moms want to be productive on the Local site—give them information they can use.
- Shopping online is popular for moms, who are informed, thrifty shoppers.
- Entertain moms too, even though social connections are important.
- Speak to moms by addressing both aspects of the Internet—function and fun.
Advertising & Sponsorship Opportunities
- Run-of-Site Media Placements: Run your high-impact ads on the Yahoo! Local front page and business-listing detail pages. Targeting options include geographical, destination, behavioral, and content (for example, restaurant pages).
- City Guide Sponsorships: Target consumers looking for specific businesses, events, and services in their neighborhood and in upcoming travel destinations. Ad placements include Yahoo! Local front page and business-listing detail pages. Demographic and behavioral targeting is also available.
- Category-Specific Placements: Connect with audiences searching for services in key categories. Roadblocks are available for daily, weekly, and monthly durations, and targeting solutions include geographical and by-category options.
- Local One-Click Roadblock: Own all clicks from local articles on the Yahoo! front page. When a user from your Designated Market Area (DMA) clicks on a story, your ad will appear on the landing page. This program is currently only available in select DMAs.
- Local Shoppers Smart Ads: Drive in-store purchases using Smart Ads with localized product data. With Smart Ads, you can deliver local products, prices, and store level information to customers dynamically based on their location.
- Local Deal Driver: Drive local traffic and/or product trial for your business with online coupons and offers. With Deal Driver, you can target and control the offers you send. Best of all, the offers are printable directly from the ad.