Oh, All the Places You’ll Go
It happens every day: You aim to search for information on any one of millions of topics, but you also discover a whole lot more. For instance, you go to Yahoo! to research discount tires, but you also end up reading about the biggest celebrity breakdowns, mistakes job seekers make, and details from the royal wedding. The Yahoo! Homepage is just that engaging. It serves your needs, and introduces you to information you didn’t know you wanted or needed. The Yahoo! Homepage is one of many reasons why more than 100 million visitors come to Yahoo.com each day.
At Home With Yahoo!
Yahoo! Homepage empowers consumers to easily and quickly access everything they want from across the Internet. That’s why they keep coming back, with 4.4 billion page views per month in the U.S. alone.
Learn about the multitude of routes to take with Yahoo! as your starting point, including all of the sites and topics at All Yahoo!. Then see what’s happening in world news, and get on the road with Yahoo! Mobile.
Get to the Goal
Yahoo! has the science to target an audience, the art to create lasting engagement, and the scale to reach the right audience in meaningful numbers. With placements on the Yahoo! Homepage, your online business can benefit from tremendous reach and frequency.
Learn more about pertinent ad solutions for the Yahoo! homepage with rich media, Smart Ads, and targeting solutions.
Key audiences: Women 18–34
Related products: rich media, Smart Ads, targeting solutions
Yahoo! Homepage
By the Numbers
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Source: comScore Media Metrix, August 2011
Tips for Marketers
By attracting audiences that regularly visit the Yahoo! Homepage—particularly Women 18–34—Yahoo! has helped businesses succeed in driving results. Consider these suggestions for your creative messaging.
- Engage Women 18–34 on entertainment, email, and local content.
- Make these women feel productive—don’t waste their time!
- Offer deals to this demographic of savvy shoppers.
- Speak to Women 18–34 with messaging that represents what the Internet is about—both function and fun.
Advertising & Sponsorship Opportunities
View detailed Yahoo! Homepage specs.
- Homepage Events: Showcase your ad above the fold for maximum impact and reach.
- Category Sponsorships: Choose partial or complete ownership (blocking out competitors), and target key categories and properties with a Nav LREC sponsorship, which can be purchased independently of a Front Page Ad (FPAD) Event.
- Content Placements: Use Promoline and Textlink to focus on content and engage with consumers through a compelling call-to-action, including limited-time promotions and customer loyalty programs.
- Audience Programs: Use premium Yahoo! Homepage inventory to reach qualified consumers through dynamic ad placements—best for advertisers without delivery and time constraints.
- In-Line Video: Get a robust multimedia brand experience with your ad message above the fold and in a coveted front-and-center position.
- Quick Links: Drive traffic to your site and showcase your brand on the homepage with a brand-name link in the left-hand navigation.