Financial Fitness
Money matters are often more shocking
and emotionally charged than any drama on prime time TV. What goes on
in the economy on a daily basis affects people’s lives in profound ways.
Fortunately, Yahoo! Finance contains a wealth of information to help
consumers stabilize themselves through the ups and downs. It gives
visitors up-to-the-minute news, market statistics, expert advice,
valuable tools for budgeting and tracking financials, and much more.
On a Massive Scale
Yahoo!
Finance is No. 1 in unique users, time spent, page views, and total
visits as compared to other finance sites, and it has a larger audience
than Dow Jones, Forbes, and CNN Money combined.
Get to know the
high-volume audience of Yahoo! Finance. See what these consumers are
watching in the videos section and get a feel for what they’re learning
about in Personal Finance and for how they’re staying up-to-date on the
most relevant reports in news and Tech Ticker.
The Business of Business
Yahoo!
Finance offers premium advertising, allowing for a wide range of
creative options to engage the site’s affluent and finance-savvy
audience. Expand the vision, volume, and value of your brand. Discover
which advertising solutions will best optimize the investment of your
online business with placements on Yahoo! Finance. Learn about options
for targeting solutions, rich media, and Video Advertising Solutions.
Key audiences: Affluents, Boomer Men, Men 18–49
Related products: targeting solutions, rich media, Video Advertising Solutions
Yahoo! Finance
By the Numbers
| Unique Visitors | Page Views |
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Source: comScore Media Metrix, U.S., August 2011
Tips for Marketers
By attracting audiences that regularly visit Yahoo! Finance—Boomer Men, Men 18–49, and Affluents—Yahoo! has helped businesses succeed in driving results. Consider these suggestions for your creative messaging.
- Men 18–49 love solving challenges—appeal to their researching habits on the Internet.
- Boomer Men and Affluents want to be productive and informed on Yahoo! Finance—don’t waste their time!
- Affluents have a passion for shopping online—encourage window shopping.
- Men are on the go—give them immediate access and extend your reach with mobile.
- All three audiences are avid for relevant finance topics, as well as sports, news, and entertainment content.
Advertising & Sponsorship Opportunities
- Sponsorships: Homepage takeovers, market sponsorships, editorial sponsorships, and custom special editions are all success-generating solutions for Yahoo! Finance. Custom sponsorships include Tech Ticker (sponsored by Scottrade), Financially Fit (sponsored by Bank of America), and Focus on Lifelong Investing (sponsored by Fidelity).
- Contextual Placement Opportunities: Reach targeted audiences with contextual advertising opportunities, such as Investing, Guides, & Resources; Personal Finance; and more.
