Thirst for Knowledge
In the ultra-active space of the Yahoo! Contributor Network,
more than 400,000 writers, photographers, and videographers share their
knowledge and perspectives with consumers who are eager for relevant
content. Supply meets demand when those contributors submit their
content to Associated Content and other sites across the Yahoo! network.
Everything Under the Sun
Associated
Content is the official digital library of the Yahoo! Contributor
Network that houses content for just about any subject a consumer could
be interested in. Place your ads in categories ranging from Health &
Wellness, Home Improvement, Lifestyle, Travel, Arts &
Entertainment, and Creative Writing to Business & Finance, News,
Technology, Automotive, and Sports.
See what 17.5 million monthly U.S. visitors—85 percent of whom arrive through natural search—are curious to learn regarding Alternative Medicine, Careers & Job Searching, Gardening,
and more than 50 other subjects. Are consumers looking to buy a
brand-new family SUV? On Associated Content, they can get an auto
education from a car enthusiast who test-drove 70 models in 2010. Are
they allergy sufferers planning a trip to Thailand? They can learn how
to treat potential allergy flare-ups from a Bangkok-based writer who
knows a thing or two about random rashes and severe peanut reactions.
Information Exchange
The
vast community of the Yahoo! Contributor Network shares its passions,
knowledge, and authentic perspectives with an audience of millions of
consumers on Associated Content and across Yahoo! sites. Tap into the
continuous flow of shared information with the aid of custom-branded
environments and inventive advertising units. Learn about Yahoo!’s display solutions, rich media, and opportunities for promotions.
Key audiences: Men 18–49, Women 18–49, Online Moms
Related products: display solutions, rich media, promotions
Yahoo! Contributor Network
By the Numbers
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Source: comScore Media Metrix, U.S., June 2011
Tips for Marketers
Yahoo! has helped businesses succeed in driving results by attracting audiences that regularly visit Associated Content—Men 18–49, Women 18–49, and Online Moms.
- Men 18–49 love solving challenges—appeal to their research habits on the Internet.
- Moms and Women 18–49 are best engaged with entertainment, local, health, and shopping content.
- Men 18–49 are avid for sports, news, finance, and entertainment content.
- The Internet is about function and fun—use both approaches to speak to Online Moms and Women 18–49.
Advertising & Sponsorship Opportunities
- Seasonal and Topical Sponsorships: Align your campaign initiatives with Associated Content’s editorial sponsorships, seasonal events (including Back-to-School and Spring Cleaning), and holidays. The Yahoo! Contributor Network can also power custom sponsorships in immersive environments, such as Your Wisdom, on Associated Content and other Yahoo! sites.
- Editorial Development: Sponsor editorial content sourced by Associated Content editors to align with your brand’s desired topic areas.
- Slice Targeting: Target media to highly relevant topics and keywords through Associated Content’s proprietary “slice” technology.
- Content-Rich Ad Units: Achieve valuable content adjacency on Yahoo! sites (including Associated Content) and across the Right Media Exchange with a family of Yahoo! Contributor Network-powered content-rich ad units.
- Buzz: Activate contributors to engage with your brand and create original content.
- Custom Content: Direct the creation of exclusive original content for your brand’s website or Facebook page.