Reach your target audience wherever they roam
It’s a data-driven world, especially when it comes to advertising. You have more information about your customers now than ever before. The key is to harness the right information from within that massive data set, use it to really understand your target, and then reach them across a range of destinations and devices.
You can do that with Yahoo through our unmatched combination of:
Data: Get a multi-dimensional view of your customers when you combine Yahoo proprietary data, third-party data from more than 25 premium partners, and your own customer data.
Technology and Analytics: Turn data into actionable insights at every stage of your campaign with a comprehensive technology and analytical reporting suite.
Premium Media: Reach your audience across Yahoo, as well as premium inventory offered through Genome from Yahoo, including MSN, AOL and other sites within the comScore Top 1000.
Our end-to-end suite of Audience Solutions provides the tools you need to meet your marketing objectives through the power of:
- Audience Targeting—Discover, target and optimize the most responsive audiences for your brand using leading technology, proven targeting products and big data.
- Audience Modeling—Identify and build new custom audiences similar to your best-performing customer segments.
- CRM Targeting and Measurement—Unlock the value of customer data to reach your target audience online and measure the offline sales impact.
- Industry Targeting and Measurement—Reach your ideal audiences who have purchased or shown interest in your industry’s products or services and measure offline sales impact, across a range of industry verticals.
- Planning, Insights and Analytics—Leverage robust predictive analytics and audience insights to plan, optimize, quantify and inform future audience strategies.
Yahoo can help you architect an audience data strategy to deliver a great return on your media investment. Contact your account manager or our sales team today.