Yahoo! Analytics

Yahoo! Advertising Solutions Editorial – Wed, Oct 19, 2011 1:38 PM EDT

More Than a Media Company

Each month, Yahoo! has 671 million visitors,1 fulfills hundreds of millions of searches, and delights its users with best-of-breed content. Yahoo! Analytics tracks and analyzes each of these actions, empowering advertisers with the ability to measure the performance and effectiveness of their campaigns. Yahoo! Analytics encompasses:

  • The Yahoo! Buzz Index: Explore daily and weekly changes in public interest concerning your brand based on searches along both geographic and demographic parameters. To request access to Buzz Index in the U.S., email Yahoo!
  • Yahoo! Web Analytics: Yahoo!'s best-in-class solution gives you powerful insights about your website audience and the effectiveness of your digital marketing campaigns; is a sophisticated analytics system designed to help you optimize your targeting and improve your customer experiences; and provides actionable insights to help drive more value from your online business.
  • Yahoo! Advertising Analytics: Enables our account teams to help you understand the key drivers of campaign success across attributes, including customer segments, geography, demographics, and Yahoo! network consumption, and subsequently understand campaign performance, including reach/frequency insights, share of voice, impact on brand awareness (via Search Lift measurement), and impact on search campaign response rates.
  • Specialized results-tracking: Includes Retail Impact for retail marketers and Consumer Direct for consumer packaged goods (CPG) marketers.

Related products: Yahoo! Web Analytics, Consumer Direct
 
 
How and Where to Use Yahoo! Analytics

Use Yahoo! tracking and analytic tools to help:
  • Measure the effectiveness of your marketing campaigns.
  • Answer critical decision-making questions.

Yahoo!'s in-house staff of data experts handle custom research requests of all kinds, from campaign performance assessments and customer studies to the most sophisticated data matching and modeling tasks. For more information, contact us or your Yahoo! Sales rep.

1comScore, June 2011

See a case study | See sample ads

CONTACT US

Call Yahoo!

If your advertising budget is $10,000+ per month, please call us at 866-803-7994,
Mon. - Fri., 8am - 5pm PT.

If your search advertising budget is under $10,000 per month, please visit our partner site, Microsoft AdCenter »

Have Yahoo! Call You

Yes, a Yahoo! sales rep can contact me »

YAHOO! FUN FACT

Yahoo! Fun Fact

If all visitors to Yahoo! Travel took a trip together, they could fill more than 44,000 airplanes.


There are 6.6 million monthly Yahoo! Travel visitors in the U.S. An average A320 aircraft holds 150 passengers.