Turn Distracted Viewers Into Receptive Consumers with Yahoo Connected TV Broadcast Interactivity AdvertisingWith over 3.5 million connected TVs and 2.5 million monthly users on over 100 TV models priced as low as $250, Yahoo Connected TV is available to a mass consumer audience.
Yahoo Connected TV Broadcast Interactivity is a new platform that lets you create interactive, digital television ads. Unlike TV search tools or content stores, Yahoo Connected TV Broadcast Interactivity ads engage viewers by enhancing TV content and commercials. And if you feel limited by panel tracking, you will benefit from the digital tracking capabilities that Broadcast Interactivity ads offer.
Yahoo Connected TV features more than 180 apps like Yahoo News, Yahoo Sports, Yahoo Weather, and Yahoo Finance plus apps for Facebook, Twitter, and other social networking sites.
Yahoo has observed spikes as high as 39% in mobile Web traffic during the commercial breaks of nationally televised events like the Oscars and Super Bowl. More and more TV viewers turn to their smartphones and tablets when breaks occur, yet you are likely paying for an engaged audience.
Work With Yahoo
Broadcast Interactivity advertisers will work with Yahoo to set new standards for interactive television. By working with Yahoo you can:
- Discover the value of incorporating interactivity into your TV commercials.
- Measure the engagement of TV viewers and identify the relative value of different TV spots.
- Learn best practices for integrating interactivity into your TV commercial production processes.