Turn Distracted Viewers Into Receptive Consumers with Yahoo! Connected TV Broadcast Interactivity Advertising
Yahoo! Connected TV Broadcast Interactivity is a new platform that lets you create interactive, digital television ads. Unlike TV search tools or content stores, Yahoo! Connected TV Broadcast Interactivity ads engage viewers by enhancing TV content and commercials. And if you feel limited by panel tracking, you will benefit from the digital tracking capabilities that Broadcast Interactivity ads offer.
Yahoo Connected TV features more than 150 apps like Yahoo! News, Yahoo! Sports, Yahoo! Weather, and Yahoo! Finance plus apps for Facebook, Twitter, and other social networking sites.
Yahoo! has observed spikes as high as 39% in mobile Web traffic during the commercial breaks of nationally televised events like the Oscars and Super Bowl. More and more TV viewers turn to their smartphones and tablets when breaks occur, yet you are likely paying for an engaged audience.
Work With Yahoo!
Broadcast Interactivity advertisers will work with Yahoo! to set new standards for interactive television. So we’re seeking partners who are committed to contributing their honest feedback. By working with Yahoo! you can:
- Discover the value of incorporating interactivity into your TV commercials.
- Measure the engagement of TV viewers and identify the relative value of different TV spots.
- Learn best practices for integrating interactivity into your TV commercial production processes.
- Provide direct product input to help Yahoo! evolve the capabilities of Connected TV Broadcast Interactivity.
News You Can Use
Sony TV sets with Broadcast Interactivity are available now, and two more manufacturers will be following soon.
- Between 500,000 and one million TVs will be Broadcast Interactivity-capable by the end of 2012.
Take advantage of this opportunity to be among the first Yahoo! Connected TV Broadcast Interactivity advertisers. To learn more, contact us or your Yahoo! Sales rep.
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