There
are 65.3 million women online from age 18 to 49. Yahoo! reaches 90% of
this audience every month. They value their time with family and
friends, they use the Internet to stay connected and informed, and they
focus on their local community. Women in this age group go online to
seek entertainment, gather information, and shop for clothes, shoes, and
accessories.
Tips for Marketers
• Engage them on entertainment, shopping, and local content• Make these busy women feel productive while they’re online.
• Offer deals to women 18–49, who are thrifty shoppers.
• Give women opportunities to share special moments with the people they care about.
• Speak to women by addressing both aspects of the Internet -- function and fun.
Where Women 18-49 Spend Time on Yahoo!
| Rank | Yahoo! Property | Avg. Time Spent (in hours) |
| 1 | Yahoo! Mail | 3.82 |
| 2 | Yahoo! Messenger (App) | 3.42 |
| 3 | Yahoo! Homepage | 0.55 |
| 4 | Yahoo! Sports | 0.40 |
| 5 | Yahoo! Games | 0.38 |
| 6 | Yahoo! News | 0.27 |
| 7 | My Yahoo! | 0.20 |
| 8 | Shine | 0.15 |
| 9 | Yahoo! Finance | 0.13 |
| 10 | Flickr | 0.13 |
Average time spent (hours). Source: comScore, Dec 2011
Related sites: Yahoo! Music | Yahoo! TV | Shine
Yahoo! Advertising offerings are unique, we have the science, art, and scale to meet any campaign objective – our informed sales force can assist you in structuring your campaign. Contact us today.
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